UAE Trademark

UAE Trademark Registration

Protecting your brand’s distinct identity—whether through names, logos, sounds, or designs—in the UAE starts with proper Trademark Ventures Bizand registration. Ventures Biz, backed by extensive experience and customized solutions, simplifies the trademark registration process in the UAE. We provide comprehensive support, including preliminary trademark searches, selecting appropriate trademark classes, managing any obstacles, and ensuring a seamless registration process. Partnering with Ventures Biz helps secure strong legal protection for your brand, making it a valuable asset in the UAE’s competitive market.

UAE Trademark Registration Regulation

In the United Arab Emirates, the Ministry of Economy is responsible for handling all matters related to trademark registration, renewal, and cancellation. This jurisdiction covers all seven Emirates, including Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah, Ajman, Fujairah, and Umm Al Quwain.

The primary legal framework for trademarks in the UAE is established under Federal Law No. 36 of 2021. Importantly, a Trademark Registration Certificate granted in the UAE is valid and enforceable throughout all seven Emirates.

What is a trademark?

A trademark, according to Federal Decree-Law No. 36 of 2021 on Trademarks, refers to a legally recognized unique symbol, sign, word, name, or design. It serves to identify and differentiate the goods or services of a particular person, company, or organization from those of others.

What Can Be Trademarked

In the UAE, a wide range of items can be registered as trademarks, such as names, words, signatures, letters, numbers, graphics, logos, titles, hallmarks, seals, images, designs, advertisements, packaging, or any unique marks or combinations of these.

These items are eligible for trademark protection if they are currently in use or intended to be used to identify and distinguish goods, products, or services from those of others, or to signify that certain goods or services are connected to the trademark owner through creation, selection, or distribution.

Who can register a trademark?

Under the aforementioned law, the following entities are eligible to register a trademark:

UAE nationals and both natural and legal persons participating in commercial, industrial, professional, or service activities.
Non-UAE individuals and both natural and legal persons engaged in commercial, industrial, professional, or service activities.
Foreign individuals and both natural and legal persons carrying out commercial, industrial, professional, or service activities in any country, provided reciprocity applies.
Other types of legal entities.

Exclusions in UAE Trademark Registration

Due to various legal restrictions, specific marks cannot be registered as trademarks in the UAE.

These include:

Descriptive or non-unique marks: Marks that are too generic or merely describe the product or service, lacking uniqueness.
Marks offensive to public morals or order: Any trademark that is vulgar, offensive, or against society’s ethical standards.
Flags of countries, international bodies, or governments: Use of these is restricted to prevent misuse or confusion with official symbols.
Emblems or logos resembling national or international symbols: Official seals or government logos cannot be used to avoid misrepresentation.
Symbols like the Red Cross or Red Crescent: These are protected due to their global humanitarian importance.
Marks similar to religious symbols: Avoids offending religious beliefs or implying endorsement by a religious institution.
Geographical names that may mislead: Prevents consumers from being misled about the actual origin of a product or service.
National or international medals, currency, and coins: Protected to prevent confusion with official awards or money.
Translated or similar versions of famous or registered trademarks: These cannot be used if they are likely to mislead or infringe on existing trademarks.

Advantages of Registering Your Trademark

UAE trademark registration provides numerous benefits, including the following key advantages:

Safeguarding Your Brand: Securing a trademark gives you legal control over your brand, preventing others from using it without permission and maintaining its distinct identity.
Increasing Business Worth: Trademark registration enhances the value of your business by turning your brand into a legally recognized asset.
Powerful Marketing Tool: A registered trademark strengthens your branding efforts, boosting recognition and enhancing your brand’s reputation.
Legal Security: Owning a registered trademark provides the authority to take action against unauthorized use, helping protect the integrity of your brand.

Validity of UAE Trademark Registration

In the United Arab Emirates, a trademark remains valid for ten years starting from the date of its original application. To maintain its legal protection beyond this period, the trademark owner must renew it for an additional ten years.

It’s important to note that this registration safeguards the trademark only within the seven emirates of the UAE and does not offer protection in other countries.

UAE Trademarks Classification

The UAE employs a system of categorizing trademarks into specific ‘classes’ for registration purposes. This framework is designed to categorize trademarks based on the variety of products and services they represent.

There are 45 internationally recognized trademark classes, and in the UAE, you can register in 44 of them. To secure full protection for your brand, a separate application must be filed for each class that matches the goods or services you provide.
Choosing the right trademark classes is essential to ensure proper coverage and to prevent extra costs. Applying for classes unrelated to your products or services can result in unnecessary expenses and should be avoided.

Classification of Trademarks for Registration in the UAE

The UAE uses a classification system for trademarks, organizing them into distinct ‘classes’ according to the types of goods and services they cover.

There are 45 internationally recognized trademark classes, with 44 available for registration in the UAE. To fully protect your brand, you need to file a separate application for each class that matches the goods or services you provide.
Choosing the right trademark classes is essential for effective protection and cost efficiency. Registering in irrelevant classes can result in unnecessary expenses, so it should be avoided.

Trademark Search

Conducting a trademark search at the Trademark Registry is essential, as it allows you to check whether any existing rights are associated with the trademark you intend to register. This step is crucial for evaluating the likelihood of your application being approved. It is strongly advised to complete this search prior to initiating the trademark registration process in the UAE.

UAE Trademark Registration Procedure

Completing the trademark registration process in the UAE requires following a series of important steps, each essential to ensure your trademark is successfully protected.

Trademark Search

The first step in registering a trademark in the UAE is to check whether your desired trademark is already in use. Although not mandatory, this search is highly recommended to identify any identical or similar trademarks that have already been filed or registered.

Trademark Application

Once the search is complete, a trademark agent submits the application to the Trademark Office. It’s important to note that foreign individuals or companies must work through UAE-approved trademark agents to file their applications.

Registrar’s Decision

After submission, the registrar reviews the application and decides whether to approve or reject it according to the applicable laws.

Trademark Publication

If approved, the trademark must be published in two Arabic-language newspapers within 30 days of acceptance. At this stage, the fees for official gazette publication are also due. The final registration fees must be paid within 30 days from the end of the opposition period.

Issuance of Certificate

After the final fees are settled, the Trademark Office issues the registration certificate. This certificate officially protects the trademark for ten years, starting from the original application date.

How Ventures Biz help in UAE Trademark Registration?

Choose Ventures Biz for a streamlined and effective trademark registration process in the UAE. Here’s how we help:

Professional Support: Rely on Ventures Biz for expert guidance on UAE trademark regulations, ensuring your application is accurate and fully compliant.
Application Assistance: We help prepare your application, choose the appropriate class, and verify all information is correct.
Comprehensive Trademark Search: Conducting a detailed search for existing trademarks improves the likelihood of a successful registration.
Document : Our team manages all documentation and ensures your submission to the Trademark Office is flawless.
Status Updates: Receive timely updates on your application’s progress directly from Ventures Biz.
Objection Management: If any objections arise, we provide strategic support to navigate and resolve them efficiently.
Post-Registration Support: After your trademark is registered, we assist with renewals, transfers, and other ongoing services.

With Ventures Biz, experience a smooth trademark registration process, ensuring legal compliance and saving time. Let us protect your brand while you focus on growing your business.